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Marketing Manager

01 November 20212021-11-01
Herefordshire
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Marketing Manager

£28,000 + Company Benefits

Shropshire

 

Responsible for managing the promotion and positioning of the company brand along with the company sells.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Manage all aspects of Marketing activities for company
  • Work alongside Senior Management to develop the marketing strategy for them, in line with company objectives.
  • Work alongside senior Management to co-ordinate marketing campaigns with sales activities.
  • Creation and publication of all marketing material in line with marketing plans:
    • Email marketing via Mailchimp
    • Social Media Drive across multiple platforms, increasing Brand Awareness
    • Planning and implementing promotional campaigns.
    • Manage and improve lead generation campaigns, measuring results.
    • Preparing online and print marketing campaigns.
  • Maintain effective internal communications to ensure all relevant company functions are kept informed of marketing objectives.
  • Analysing potential strategic partner relationships for company marketing, including but not limited to, Brand Ambassadors, and other market specialists to promote products across various healthcare sectors.
  • Promotion of all websites required by my client and its projects, past, present and future at a group level on a daily basis including but not limited to:
  • Continuously promote their website.
  • Report weekly on website traffic, including but not limited to:

- visits

- bounce rate

- customer activity i.e. new customers, order values, products ordered.

  • Google analytics, PPC Campaigns, Google Merchant, Google Tag Manager, AdWords, Google Trends, Keyword Planner, Google AdSense, Google webmaster tools,
  • Search Engine Optimisation (SEO)
    • Descriptions
    • Meta Keywords/Description
  • Provide background research on any new project/product the company decides to undertake and deliver to a time schedule/deadline.
  • Manage all social media platforms, including (but not limited to) Linked-in, Facebook, Twitter, Instagram, Company YouTube channel, marketing and income generation.
  • Have a positive approach to their Standard Operating Procedures.
  • Ensure you adequately perform the open and close up duties and cover where necessary – strictly following the company’s policy on 5s.